How to promote blog posts in 2021

How to promote blog posts in 2021? What are your strategies for publishing your blog? Do you put it out there once and wish for the best? Unfortunately, it isn’t going to function. Unless you have millions of followers who hang on every word you say. But I’m guessing you haven’t yet achieved star status.

We’ve divided them into pieces so that you can choose one at a time. A word of caution before you begin. Don’t mix any of these suggestions. Choose one or two that you are familiar with and that are relevant to your niche. Then test the conclusions.

Before you start promoting your blog, you must follow some steps for pre-promotion.

Steps to follow Before Promoting a Blog

The pre-promotion segment is all about making sure the website and material are in top shape so you have the highest chance of succeeding.

Site Optimization (Technical SEO)

In this part, you’ll hear about the important components you’ll need to keep your WordPress site up and running.

  • Making their way around the web is a pleasant experience for visitors.
  • Search engines will find and index your site.

Hosting:

Choosing a dependable web host is a big decision. If you pick a bad web host (and there are lots of them), you will face losses and frustrations. More specifically, if your guests have a negative experience, they can leave to visit another location.

Speed:

Nobody enjoys having to wait for a website to load. Furthermore, Google prefers pages that load quickly. And if your hosting is excellent, there are certain things you can do to make it better. To speed up the loading of your web pages, WPX Hosting, for example, suggests using the W3 Cache plugin.

Security:

Since there are so many places to attack, WordPress is the most popular blogging platform, and hackers love it. You will be threatened at some stage if you do not put some security measures in place. Depending on your hosting service, you might even have strong security measures in place. If you don’t, we recommend installing a couple of security plugins.

Manage Links:

The Internet would not work if there were no external links – there would be no way to move from one place to another. Similarly, without internal links, your visitors will be unable to navigate from one page to another on your web. But here’s what you should do:

Internal links – When creating new content for your website, think of existing articles and pages that you might link to. Consider existing posts and pages that could be linked to your new material.

External links – Provide links to similar pages on other websites from your material. There are bound to be some high-quality, reputable pages that you studied while writing your content; connect to them and inform the site owner as well. (This is the beginning of influencer marketing – more on that later.)

Broken links – Internal and external links, sadly, do not last indefinitely; URLs change, content shifts, and websites disappear. As a result, you must set aside time to locate and repair any broken ties.

Redirects – You might need to update the URL of your pages or domain from time to time. WordPress does use redirects on occasion, but they are not always effective. Instead, you can use the Redirection plugin, which is available for download. However, if you’re comfortable doing it manually, it’s worth it in terms of results.

Analytics Tools:

Analytics software is a must-have for any blog. They will assist you in understanding how visitors communicate with your website. You’ll want to know what kinds of content are more common and how users found your platform if you’re going to spend time making and promoting it. The majority of bloggers use Google Analytics to monitor website data, but there are other options.

Content Research and Planning

You’ll learn how to conduct research and plan content for your target audience in this section.

Choose a Niche.

You should have a solid grasp on your niche, or topic, as well as the four or five categories that support it, before you start writing content for your blog. If you choose a subject in which no one is interested, you will have a difficult time promoting your material.

It’s worth looking at Google Trends to see if interest in a subject is that or falling over time. Here’s an example of the word “information marketing” in action:

How-to-ptomote-your-blog

Research Topics and Keywords:

If you’ve settled on a niche, you can start thinking about the kind of content you’ll make. Keyword analysis entails locating the keywords (or search queries) that best describe your blog. After you’ve studied your keywords, group them into topics that correspond to the categories mentioned above.

Research Your Audience:

Consider your audience until you begin creating material. Spend some time developing a mental image (sometimes referred to as an avatar) of the person for whom you are writing, and then tailor your content accordingly.

Content Optimization (OnPage SEO)

Before hitting publish, you’ll learn how to optimise the content on each page in this chapter.

Add meta tags to your URL, Title, and description:

You are invited to fill out three fields if you use the Yoast SEO plugin for WordPress:

  • Title – Put, if possible, the keyword at the beginning of the title.
  • URL – Using short URLs containing the keyword.
  • Description – Make enticing meta explanations to entice people to visit your website.
How-To-Promote-A-Blog-freebloge

Include the following keywords on your page:

Try incorporating your target keywords into the following areas:

  • URL
  • Title of the page
  • Main Heading (H1)
  • The first paragraph of the page
  • Page subheadings (H2/H3 etc.)

They aren’t needed in any location (and you shouldn’t drive the keyword into particular locations simply to provide them), but they do help with website optimization.

Optimize Your Images:

How-To-Promote-A-Blog-image-setting

Dimensions – Make sure your photos are the appropriate size for your blog post. For example, I make sure that the photos on my blog are 600px wide to match the theme and style.

File size – Before uploading images to WordPress, use a tool like TinyPNG or Kraken to compress them. These programmes will reduce file sizes by up to 65 percent, allowing your blog to load and run faster.

Alternate text – In the Alt Text of your images, always have a descriptive description.

 This assists visually impaired readers in recognising what the picture is about, and it also aids search engines in indexing the pictures.

Encourage Social Sharing:

Having other people sharing your content on social media is a plus for you. You must not only have amazing content to share, but you must also inspire users to share it. To boost your promotion activities, use a social media plugin to add visually pleasing Social Sharing Buttons and Click To Tweet Widgets to your blog.

Social Sharing Buttons – You do not have to include any social network; only those that are relevant to your blog should be included. A preview of the buttons used on Blogging Wizard can be found to the left.

Widgets for Tweeting by Clicking – You may use highlighting to draw attention to a quotation or phrase and encourage readers to share it.

Blog Promotion | How to Promote Blog Posts in 2021

We’ll look at the different ways you can encourage each blog post in this segment. This isn’t going to be a detailed list that you would follow to the letter. Rather, it’s a list of ideas that you should carry out and see which ones are the most effective for you.
Note: Before you begin, build a simple text file with details that you can reuse through multiple platforms. The promotion process will speed up as a result of this. This is an indication of what the Blogging Wizard is doing:

  • URL-Start with your standard blog post.
  • Headline variations – Create 3-5 different headlines for your post.
  • Short social messages – Generate a few brief Twitter media posts. There may be quotations, questions, or variations on headlines.
  • Longer social messages – To use LinkedIn, Facebook, and so on, write some slightly longer social messages. Popular copywriting formulas function well in this situation.
  • Contact details – did you mention an individual or a brand in your post? Include their contact information, such as their Twitter handle, email address, and so on. You should notify them that they have been mentioned.
  • UTM tracking URLs (optional) – Create a tracking connection for each platform where you promote your article using Google’s Campaign URL Builder. This will allow you to monitor traffic more precisely.
  • Shortlinks (optional) – tracking links may appear cluttered. Using a URL shortener will help to clean them up.

Email Marketing

Email your list:

We discussed list building earlier. It is now time to put the list to use.

Sending an email to your list of subscribers is one of the best ways to start moving traffic to your latest blog post. Don’t end there, though. So that you will meet a larger audience, ask them to comment, like, and share it with their friends.

Anyone who is already a subscriber is more likely to post the material with their fans, so it stands to reason.

Use an email Signature:

In your email signature, provide a link to your most recent blog post. It’s a straightforward and understated method of promoting your content. And you never know who would press and read it. WiseStamp will help you create a professional email signature that includes links to your social accounts and the most recent blog post.

Email Your Contacts:

Every now and then, send an email to your contacts (friends, relatives, etc.) asking them to share your most recent blog post. It’s difficult to say how far the ripple effect would spread. Always inquire respectfully and try to assist them in whatever way you can.

Social Media Marketing

Sharing your social media content is often an excellent way of growing visibility and thus traffic and shares. However, it is not as easy as posting once on Facebook and then going on to something else. A social media marketing plan must be implemented: Concentrate on the social networks that are most important to your site.

  • Engage with people, including influencers and brands, on those channels.
  • Join facebook groups to extend your social media scope.

Popular Social Networks:

Maintain a consistent presence on your preferred social networks and update on a regular basis. You should not just appear because you have a new blog post to promote. Interact with others on social media by enjoying and sharing their posts, since it is a two-way platform.

Change the message in your social media posts to suit the network. Tools like Blog2Social and Sendible, for example, let you personalize your posts by using a long or short note, hashtags or mentions, and a portrait or landscape photoSendible also has a media inbox for handling responses and communicating with your audience, as well as post recycling so you can keep selling your content on a daily basis.

Reciprocal Sharing Sites:

Many of the following social networks function on the basis of reciprocal sharing. You get ‘credits’ when you post content to other users, helping you to upload and distribute your own content.

Triberr is an effective tool for promoting your blog. Each blog post is automatically imported (by RSS), but the import can be changed if necessary. You may include a picture of your blog post, for example, that will distinguish your post from the stream. Be careful to communicate with and share your tribal mates. Bloggers will spread their content on Twitter, Facebook, and Pinterest using Viral Content Bee. You can add your post to be promoted once you’ve received enough credits by sharing other people’s material. For optimal results, connect to and share content from your niche.

Popular Social Bookmarking Sites:

Users can post their favourite stories, photos, and videos on social bookmarking sites and organise them using tags. Other users can submit such ‘bookmarks’ or share them with more people into their own collections. Most of these sites also have a voting system where users can upload and pay more attention to their favourite posts.

Reddit was never meant to be a link directory in the same way as other bookmarking sites are. It is made up of smaller interest-based groups known as subreddits. Some subreddits do not allow you to share links, so you will need to create original content for your group.

Flipboard is a shared magazine-style app rather than a bookmarking platform. However, you can make your own magazines by choosing “flip it” to republish articles and share them with your fans.

Niche Social Bookmarking Sites:

As your content has the right audience, it can lead to more significant shares and traffic posting on niche-specific pages.

A few examples to start you off are as follows:

  • BizSugar – Small Business
  • Zest – Marketing
  • GrowthHackers – Business & Growth Hacking
  • Hacker News – Startups, Programming, Technology
  • Filmwatch – Films
  • N4G – Gaming
  • Techspy – Technology
  • 11×2 – Sport
  • DesignFloat – Graphic Design ManageWP – WordPress

Social Groups, Communities, and Forums:

Online communities allow you to participate, create relationships, and develop your authority. However, it won’t work anything like Reddit if you just drop links. You must add more value by participating in discussions.

Look for well-established groups that are active and well-moderated. And make use of the channels that are appropriate for your niche:

  • Facebook groups
  • Pinterest groups
  • LinkedIn groups
  • Web forums
  • Quora

Build your own groups on one of these platform. This will assist you in further developing your online presence. Facebook is typically the most common choice, but making your community effective can take a lot of work.

Content Leverage

If you write a blog and post it on your own blog, you are lacking. However, by optimizing your material, you can reach a wider audience.

Here are four approaches you can take:

Content Curation

You can curate the content into lists and collections on certain websites. For example, if you were at the niche of a garden, you might create a topic called ‘Hardy Biannual’ and then save some of your items’ material. Here are a few tools for content curation:

  • Scoop.it
  • List.ly
  • Paper.li
  • Pearl Trees
  • Flipboard

Content aggregators collect and “aggregate” content from other websites in one place that is easily obtainable. It is not considered copyright infringement as long as the aggregation site explicitly states and refers to the source and does not republish the content in its entirety. It’s also a win-win situation:

  • Visitors can access all material in one location.
  • Media makers face a larger audience for their work.

Some of the most popular content aggregators are present:

  • Alltop
  • AffDaily
  • Blog Engage
  • WP Clipboard WP News Desk

Content Syndication (Blog Republishing)

Search Engine Watch reports:

Content syndication is the way to distribute to third persons who then republish your blog post, shop, video or any other web related content on your own. The best practise is firstly to publish your blog and then wait for Google to index your post on other sites, such as Medium and LinkedIn, a few days before it is published.

You may also post a sample, taster and a link to your full article on syndication pages.

In every event, it is an opportunity to present the content to a broader public.

Warning: A rel=” canonical” mark is best practised for the republished part of the material. A canonical tag is a piece of code (metadata) with a relation to the original piece. This assists Google in evaluating which website first published a piece of material.

If this isn’t feasible, it’s best to include a link to your original content in the re-published edition.

However, Google does not always rank the website that first publishes a piece of content – even though they know who did. They usually rate the website that they “think” tourists would like to read on. Alternatively, in some cases, the more authoritative website. As a result, you could be better off syndicating just content that isn’t hitting any particular keywords, or only a snippet of your content.

Content repurposing

Conversion of content involves transforming the original blog post into a new format, such as an infographic, a video, a podcast or a presentation via Slideshare.

For example, from his blog post for an expert interview, Jack created an infographic, How To Stand Out Online.

Furthermore, he shared the infographic on another website in order to reach a larger audience. The original blog post received over 5,000 visits and 2,000 social shares, while the infographic received over 35,000 visitors.

There are many options for positioning your infographic. Graphs, flow charts, tables, timelines, and other visual aids can be used. There are also a number of other content styles to examine. Check out our in-depth content repurposing guide for more details.

Relationship Marketing

If you try to do it on your own, your blog will fail. There’s a whole blogosphere out there for you to discover. All you need to do is develop relationships with the right people. And, as in any partnership, you must give and take.

One blogger summed it up best in his blog post about partnering with 1000 influencers:

  • Be a giver rather than a taker.

This segment will teach you how to promote your content with the aid of others.

Influencer Marketing

Influencer marketing involves communicating with and requesting individuals that impact your target audience, rather than trying to reach the audience alone, to help promote your content. Here are three strategies for using influencers to promote your content:

  • Mention influential people in your blogs (individuals or expert roundups)

There is no better way to show an influencer how much you appreciate their work than to include a relevant connection to them in your blog post. And, as long as the material is of good quality, they will gladly share it with their audience, which will certainly be larger than yours.

You don’t have to ask them to share it with you. Simply let them know you appreciate their efforts and provide a connection. For example, I told Andy Crestodina, and he was happy to share it with his followers, that I mentioned him and his book in my post. (In fact it was an edited post for LinkedIn, but it got more than 700 thoughts, 155 shares, 32 ratings, and 12 comments.)

  • Interview an influential blogger

Taking it a step further, why not request a quote or two from a well-known blogger for your latest blog post? It’s a perfect way to add some exclusive material to your post that sets it apart from the rest. Most bloggers would gladly oblige if you ask politely. And, once released, they will share it with their followers.

  • Invite influential bloggers to contribute to your blog

Writing an Expert Roundup is one of the most overused blog marketing strategies. What began as a good idea has become overcooked? Posts like “143 Experts Tell You How to Boil an Egg” are now popular.

Along the way, the focus changed to enlisting as many experts as possible in order for the blog post to be read by as many people as possible.

You don’t have to do that. An interview with five or seven influencers who can bring true value to your post and share it with their public, instead of going for quantity.

Blogger Outreach

Influencer marketing is close to blogger outreach. It’s another way to solicit assistance from prominent people in your field.

The aim isn’t just to have an influencer with a wide audience support your product.

Instead, The aim of blogger outreach is to build content connections, guest blogging and backlink acquisition. Blogger outreach is one of the most successful ways to promote your content, but there is a right and wrong way to go about it.

Guest Blogging

Guest blogging is one of the most popular ways of promoting your blog.

The key to success is to publicise your best content with a wide number of followers and subscribers on similar blogs in your niche. Have a link in your author bio to a page on your website where visitors can get a free download or learn more about your services.

Blog Commenting

When you start posting on the top blogs in your niche, you can attract the attention of other commenters as well as the blog owner. If your comment is helpful, other readers may visit your blog. Finally, the blog owner will invite you to write a guest post.

But this is more than anything about developing relationships, which can lead to some great relationships and friendships. These friendships and connections will help you promote your content more effectively in the future. Just be careful not to include links to your content within the comments themselves.

So far, we’ve used ‘free’ blog marketing strategies that have just taken up your time. However, there are some paid options for promoting your content, so let’s look at a couple of them.

Social Media Advertising

As organic (non-paying) scope on social media decreases, you will want to consider paid ads.

Each social media platform has its own demographics and advertisement formats. For example:

Video Ads on Facebook

  • Carousel Ads on Instagram
  • Promoted Pins on Pinterest
  • Promoted Tweets on Twitter
  • Sponsored Content on LinkedIn

As a result, you must consider:

  • the best social network for your campaign; i.e. where your target audience spends their time;
  • the best ad format; e.g. photos, video, text;
  • the costs per network and your budget

Content Discovery Platforms

Content discovery channels, also known as Native Advertising, such as Outbrain and Taboola, provide another way to promote the content.

The native ads are intended to appear and sound as though they belong on the publisher’s website. They are usually found at the end of an article and are labeled “You Might Like,” “Recommended For You,” or “Promoted Stories.”

Here’s an example of a Blogging Wizard post on Outbrain:

How to promote a blog post in 2021

Search Advertising

Google ads are placed in the results of the search engine. It’s also known as PPC (pay per click) advertising because any time someone clicks your ad you have to pay a small fee. At the top of Bing and Google SerPs, you will be seeing them marked with a ‘ad’ icon:

Google-Adwords-How-To-Promote-A-Blog-freebloge

Measuring Your Blog Promotion

Web Analytics:

We covered downloading and using web analytics software in earlier. Now is the time to see what information they have for you. Whatever web analytics platform you use, there will be a lot of data to go through.

To see where your blog visitors came from, look at the ‘Acquisition’ section and ‘Channels’ in Google Analytics:

Google-Analytics-Blog-How-To-Promote-A-Blog

Here’s a quick rundown of the various platforms you’re likely to encounter in Google Analytics:

Organic Search – Visitors who arrive at your site via search engines such as Google and Bing.

Direct – Visitors who arrive at your website without a traceable referral link, such as typing your URL into their browser’s address bar or using a bookmark.

Social – Visitors who arrive at your website through a social network, such as Facebook or Twitter.

Referrals- Referrals are visitors who arrive at your website after visiting another website and clicking on a link.

Other – Visitors from traffic sources with an incorrect UTM Medium parameter.

Paid Search – Visitors who arrive at your website as a result of a paid search advertisement, such as Google AdWords.

Email – Website users who arrive after clicking links in your email marketing campaigns.

Social Media Monitoring:

In addition to web analytics software, social media tracking tools can be used to see how the blog posts are doing. Google Analytics isn’t very good at monitoring social media. However, there are numerous other resources available to help you determine which platform is best for promoting your blog content.

Conclusion:

This is how you can boost your blog post. Try to follow the steps. If you love our article, please drop a comment and share it with your loved one. Follow our Facebook page for the latest updates and subscribe to our YouTube channel. We also post related article in our website, you can visit and read. Than you.

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